EMBER CORE / RESTAURANT
SW
OPERATING OVERVIEW

How's the business?

What happened, why it matters, and what deserves attention now.

Revenue₫178.4m+12.4% vs prior period
Transactions1,412+10.8% vs prior period
Average check₫126k+1.4% vs prior period
Est. gross margin64.2%-1.8 pts vs prior period
WHAT HAPPENED

Revenue strengthened into the weekend

Mon
Tue
Wed
Thu
Fri
Sat
Sun

Ember reading Friday through Sunday produced 52% of weekly revenue. Growth came primarily from more transactions, not a material increase in average check.

WHAT NEEDS ATTENTION

Three signals worth acting on

Opportunity
Wednesday early dinner remains soft

Revenue from 16:00 to 19:00 is 19% below your six-week baseline. The gap is consistent, not a one-off.

Risk
Two high-volume items are losing margin

Ingredient cost changes have pushed estimated contribution margin below your target range.

Positive
Friday demand is strengthening

Transactions increased faster than average check, suggesting genuine traffic growth rather than pricing alone.

PRODUCT INTELLIGENCE

Revenue leaders are not always profit leaders

ProductRevenueMixEmber status
Classic Burger₫28.4m24.8%Review margin
Draft Beer₫21.7m18.2%Strong
Chicken Wings₫16.9m14.1%Cost rising
Margherita Pizza₫12.6m10.5%Strong